Affiliate Programs
Why You Ought to Promote Residual Affiliate Programs
Are you a webmaster in need of reliable income? Or are you
planning to set up an online concern but you still don't have any
product to sell? If so, affiliate marketing may be the best
answer for your problems. With affiliate marketing, you won't
need to be anxious about the products you have to sell. All you
need to maintain is a website with adequate contents that are
related to the products of an established online company offering
affiliate programs. By becoming a member of the program, or by
becoming an affiliate, you can start earning a certain amount of
money right away!
Affiliate marketing is some sort of business relationship
established between a vendor and his affiliates. In affiliate
marketing, an affiliate agrees to direct some traffic to a
merchant's website. If that traffic is converted into some kind
of activity, like a visitor purchasing a product on the
merchant's website or a visitor becoming a lead for the company,
the affiliate who directed the traffic will be compensated.
Compensation may take the configuration of either a percentage
sales commission for the sales generated or a fixed fee
prearranged upon the application of the affiliate to the
merchant's affiliate program.
Promising a lot of advantages both for the merchants and the
affiliates, affiliate marketing has become one of the most
popular online marketing methods at the moment. In fact, almost
every merchant or retailer site today offers an affiliate program
that any one can join. Most retailers would prevail on people to
become affiliates or members of their program by promising
prodigious benefits like hefty commissions, lifetime commissions,
click through incomes and a lot of other benefits. But would all
these affiliate programs bring off the selfsame benefits?
Most affiliate programs would pay you, as an affiliate, a onetime
commission for every sale or lead you brought to the merchant's
website. Commissions for this kind of affiliate programs are
customarily large, ranging from 15% to a high of around 60% or
even 75% . Other affiliate programs would pay you a fixed fee for
every click through or bit of traffic you send to the merchant's
site. Programs like this often pay a smaller fee for every click
through, usually not getting any larger than fifty cents. The
good thing about this kind of program, nevertheless, is that the
visitor doesn't have to purchase anything in order for the
affiliate to get compensated.
Another type of affiliate program is the residual income
affiliate program. Residual affiliate programs as a rule pay only
a small percentage of sales commission for every sale directed by
the affiliate to the merchant's site. This commission often comes
only in the range of 10% to 20% sales commission. Because of
this, many people ignore residual affiliate program and would
rather opt for the high rewarding onetime commission affiliate
program. Are these people making a faux pas, or are they making
the right decision?
We can't tell, for sure, whether or not people are making a
misstep by choosing a high paying onetime commission affiliate
program. But we can definitely say that they are making a big
mistake if they ignore residual affiliate programs altogether.
Residual affiliate programs would doubtless pay at a lower rate,
but merchants offering such kind of programs generally pay you
predictable and continuous commissions for a single affiliate
initiated sale! That means, that for the same amount of trouble
you made in promoting a specific affiliate program, you get paid
only one time in a onetime commission program, and a habitual and
ongoing commission for a residual program!
So, are the advantage of promoting residual affiliate programs
clearer to you now? Or are they still vague? If they are still
hazy, then let's make them a bit clearer with this illustration.
Suppose there are two online merchants both offering web hosting
services on their sites. The first retailer offers a onetime
commission sort of affiliate program that pays $80 for every
single affiliate initiated sale. The second merchant also offers
an affiliate program, but this time a residual affiliate program
that pays only $10 for every single affiliate initiated sale. As
an affiliate, we may get attracted at once to what the first
dealer is offering, as $80 is definitely a lot larger than $10.
But by thinking things over before in fact getting into them, one
may be able to see that the second merchant is offering us more
occasion to earn a larger amount of money.
Supposed you have directed traffic to the merchant and it is
converted into a sale, you'll get paid once by the first merchant
for the sale you have initiated. But with the second merchant,
you'll get paid monthly for as long as the customer you have
referred to the merchant continues to avail of the web hosting
service. That means that for the same effort of getting one
customer to subscribe to the merchant's service, you get paid
monthly in residual affiliate programs while you only get paid
once in a onetime commission type affiliate programs.
So, are residual affiliate programs worth promoting?
Categorically yes, because you potentially get more money from
these types of affiliate programs in the long run! And would
residual affiliate programs work best for you? Maybe, maybe not.
It is not really for me to say. But with the benefits that
residual affiliate marketing can provide, it would really be
shortsighted to ignore such programs.
_________________________________________________________________
Daniel J. Johnese is the owner of http://MyAffiliateAlert.com, a
site that provides much information and insights into how to be
successful as an Affiliate Marketer. Click through to
http://myaffilatealert.com to sign up for a free program that can
help you find winning affiliate programs to promote for your
success!
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